ARTTOKEN creates echoes of K-Art surreal fantasy at LA Art Show.

[News Classic M]

ARTTOKEN will showcase works by five innovative artists at the LA Art Show, integrating modern art grammar with digital NFT art at the SPACE 2R2 gallery.

ARTTOKEN has been invited to set up a booth (Booth No. 413/512) at the "LA Art Show 2024," the most prestigious art show in Los Angeles, to introduce five notable artists with unique visions in contemporary art.

Artists Jinhyu Lee, Seokju Lee, Taejin Sung, Songah Yoon, and Jaehyun Shin, curated directly by ARTTOKEN Gallery Space 2R2, will present new works at the LA Art Show 2024.

ARTTOKEN's Gallery Space 2R2 aims to break down the boundaries between online digital content and offline contemporary art.

The booth exhibition at LA AS 2024 was planned under the theme, ‘At the Edge of Existence: Echoes of Surreal Fantasy.’ It explores human potential through various artistic approaches and deep reflection, rather than merely expressing imagination and fantasy. The essence of surrealism or hyperrealism is summarized by the depth of thought and continuous exploration expressed through the unique efforts of each artist. ARTTOKEN's director stated that this exhibition was planned to showcase painting works essential to the realm of surrealism or hyperrealism, aiming to captivate art lovers both domestically and internationally with its depth and meaning.

This exhibition, which transcends the conventions of contemporary art exhibitions, embodies innovation. In line with ARTTOKEN's mission to provide diverse technological integrations to the market, this exhibition is structured so that traditional paintings, transformed into digital twins (or real objects), can be traded as NFTs. Through this, visitors can enjoy the exhibition simultaneously in both the physical and digital realms, reflecting ARTTOKEN's efforts to embrace digital innovation in the art world.

Hong Jisuuk, CEO of ARTTOKEN, expressed her anticipation for the event, stating, "As an art solutions group, ARTTOKEN strives to integrate various technologies for art appreciation into the market through blockchain and digital innovation. Our goal is not only the democratization of art but also to expand the art market by introducing new trading standards while protecting and expanding rights such as copyright and ownership. Above all, we are working to allow people to easily enjoy art content in daily life without damaging the essence of art, by providing digital art solutions that convey the artistic vision of existing artists more deeply. I hope this exhibition, which aligns with ARTTOKEN's mission, resonates with many people."

Samsung Electronics is joining forces with ARTTOKEN's Space 2R2 to sponsor display equipment for the digital exhibition at LAAS 24. Previously, 2R2's Samsung TV app underwent a total of three years of development, starting with a prototype demonstration at the IFA (International Fair of Appliances) in Berlin, Germany, in 2021, and was partially unveiled at CES (Consumer Electronics Show) in 2022 and 2023. The NFT art platform 2R2 within the Samsung TV app (application) was first officially launched domestically (Korea) in August 2023, and internationally, ARTTOKEN's 2R2 content can be viewed on TV when using ambient mode.

Source: News Classic (http://www.classicm.co.kr)https://www.mk.co.kr/news/business/10925007