ARTTOKEN and AnyCube Join Forces... Enthusiastically Combining K-Art and Popular Culture

ARTTOKEN, a specialist in Fine Art NFTs (Non-Fungible Tokens), is jointly developing a digital art business model and activating the blockchain business with AnyCube Entertainment (hereinafter AnyCube).

ARTTOKEN announced on the 15th that it signed an MOU with AnyCube in Samseong-dong, Gangnam-gu, Seoul, on the 12th. AnyCube is a joint venture between Cube Entertainment and Animo Cube Brands.

The two companies agreed in this agreement on △collaboration and One Source Multi-Use (OSMU) of IP (Intellectual Property) held by AnyCube △implementing collaborative events utilizing AnyCube space in The Sandbox △and business marketing collaboration and support utilizing AnyCube IP.

Hong Ji-sook, CEO of ARTTOKEN, said, "We expect this agreement to provide new momentum to the global K-series craze, along with expanding new content in Korean popular culture through the convergence of K-Popular Culture and K-Art."

Lee Cheol-jae, Head of Content Business at AnyCube, stated, "The core of this agreement lies in the high-quality digital art conversion of existing IP and the integration of various technologies with blockchain technology."

Director Lee emphasized, "We anticipate the content upgrade through the digital art conversion of IP, such as the diverse content of AnyBear and Cube Entertainment celebrities, through ARTTOKEN's NFT studio technology and collaboration with ARTTOKEN partner artists."

CEO Hong also added, "The collaboration with AnyCube will be a great opportunity for the mass adoption of NFTs and blockchain, and we will support various content and events that bridge online and offline."

Source: News1 ( "https://www.news1.kr ) "https://www.news1.kr/articles/5173064