ARTTOKEN and Samsung Electronics Launch NFT TV Smart App... 'First Showcase at IFA 2022'

Owning, viewing, and purchasing NFT works on Samsung Premium TV

High-value art works realized as NFTs; ARTTOKEN's technology earns market praise

[Seoul = Seoul News Agency] Reporter Lee Min-hee = The time has arrived to own, view, or directly purchase NFT art content on Samsung Smart TV.

ARTTOKEN (CEO Hong Ji-sook), the leading digital art platform, drew industry attention by newly introducing an Art NFT TV smart app infused with Korean aesthetics alongside Samsung Electronics at 'IFA 2022,' the largest appliance exhibition in Europe held in Berlin, Germany, from September 2nd to 6th.

ARTTOKEN's NFT platform will be connected with Samsung Smart Hub, along with Nifty Gateway in the U.S. and La Collection in France, and is scheduled to be installed as a Tizen app on Samsung premium TV lines such as 'Neo QLED,' 'QLED,' 'The Frame,' and 'MicroLED.'

At this exhibition, Samsung Smart TV garnered attention as a premium TV optimized for owning and viewing NFT art works with colors nearly identical to genuine originals, while also offering new content experiences through ARTTOKEN's NFT TV app.

A Samsung Electronics representative explained, “The most direct way to demonstrate the technical excellence of a TV is to express content, such as natural landscapes or artworks, digitally as if it were real. We partnered with ARTTOKEN because we judged that ARTTOKEN's NFT artworks provide a means to offer beautiful Korean art content to global consumers.”

At this exhibition, Samsung Smart TV garnered attention as a premium TV optimized for owning and viewing NFT art works with colors nearly identical to genuine originals, while also offering new content experiences through ARTTOKEN's NFT TV app.

Hong Ji-sook, CEO of ARTTOKEN, stated, “ARTTOKEN's NFT TV app, introduced based on the expanded Samsung SmartThings platform, is an innovative solution for consumers to enjoy NFTs in a more open and new way, and it plays a role in expanding the TV into a personalized device experience. We expect ARTTOKEN's NFT platform to create greater synergy after being newly renewed based on Web 3.0 in November.”

Source: Seoul News Agency (http://www.snakorea.com ) http://www.snakorea.com/news/articleView.html?idxno=613618