ARTTOKEN's 'Muhan Dojeon' continues

Creating 'NFT Art' utilizing MBC Muhan Dojeon IP

Proposing a new model for the art market through exhibitions

Starting from April 13th at MBC Smart Center

NFT Exhibition held by artists LAYLAY and Seong Tae-jin

On April 13th, an NFT exhibition utilizing MBC's 'Muhan Dojeon' IP will be held. ARTTOKEN (CEO Hong Ji-suk), which is rapidly emerging as a powerhouse in the NFT Art Tech market, is finally presenting the results of its collaboration with MBC to the public.

MBC and ARTTOKEN signed an NFT platform MOU on March 22nd, pursuing a project to transform MBC's 'Muhan Dojeon' content assets into new digital assets.

The resulting 'MBC Muhan Dojeon NFT' exhibition will begin from April 13th to May 29th at MBC Smart Center (161 Bongeunsa-ro, Gangnam-gu).

It is drawing attention whether ARTTOKEN, which is challenging the digital art platform by linking online art markets and NFT platforms with this exhibition with MBC, can rapidly become a new business model in the domestic NFT art market.

Among the 'MBC Muhan Dojeon NFT' projects, the first is the LAYLAY NFT exhibition, Muhan Dojeon X LAYLAY NFT, motivated by Muhan Dojeon's 'Extreme Part-time Job' episode.

MBC's special feature 'Extreme Part-time Job' from the variety program 'Muhan Dojeon' is regarded as a legendary episode, where the 'Muhan Dojeon' members challenged unimaginable extreme part-time jobs, creating numerous memorable scenes that brought fun and emotion to the public.

Through the exhibition, artist LAYLAY showcases 20 'Minor Heroes' character NFTs, representing the difficulties of various jobs and strenuous part-time work across the country.

These 20 hero characters are depicted in the process of overcoming the hardships of extreme part-time jobs using their individual superpowers.

LAYLAY's 20 Infinite Character NFTs, Extreme Part-time Job X Minor Heroes, will be sold in 10 editions starting at 2 PM on April 13th.

The grand work, Infinite Champions, featuring all the characters, will be issued as a single NFT and auctioned for one week starting at 9 PM on April 28th. Furthermore, collectors who own LAYLAY's NFT will randomly receive 20 Infinite Champions special tokens as an airdrop.

The second exhibition is themed around the 'Money Bag Run' special episode of Muhan Dojeon, which dominated the summer of 2008, and will be held from May 12th to May 29th.

This exhibition consists of NFTs by artist Seong Tae-jin, who has a strong fandom, expressing young, unemployed people in an era where dreams have vanished, represented as 'Tae Kwon V'.

Artist Seong Tae-jin selected works from his collection to recreate scenes from the 'Money Bag Run' episode.

The characters in the artwork will be reconstructed as Tae Kwon V and Mazinger, wearing the black suits of the Muhan Dojeon members from that episode and carrying money bags.

Meanwhile, ARTTOKEN, established in 2021, is an artist group that plans global online and offline exhibitions based on K-ART and curates NFTs and digital art.

It is issuing NFT artworks of K-Artists with high future growth potential, along with the optimal content production system, on a digital art platform that archives physical works alongside NFT works.

ARTTOKEN launched the NFT ArtTOKEN platform (https://arttoken.ai) and debuted with 3 ink landscapes by artist Ryu Jae-choon, in 400 editions.

Prior to this, it attracted attention in the art market by announcing the Hypercube NFT project with the Hwankyee Museum of Art.

Source: Body-Pro Reporterhttps://m.blog.naver.com/PostView.naver?blogId=ph001144&logNo=222699264700&referrerCode=0&searchKeyword=%EB%AC%B4%ED%95%9C%EB%8F%84%EC%A0%84