ARTTOKEN holds NFT exhibition by LAYLAY and Sung Taejin at MBC Smart Center.. April 13

Proposing a new model for the art market through the creation and exhibition of 'NFT Art' utilizing MBC Infinite Challenge IP

[Discovery News = Reporter Jeong Ki-hwan] On the 13th, an NFT exhibition utilizing MBC's 'Infinite Challenge' IP will be held. ARTTOKEN Co., Ltd. (CEO Hong Ji-suk), which is rapidly emerging as a powerhouse in the NFT art tech market, will finally present the results of its collaboration with MBC to the public.

MBC and ARTTOKEN signed an NFT platform Memorandum of Understanding (MOU) on March 22, and have been promoting a project to transform MBC's 'Infinite Challenge' content assets into new digital assets.

The resulting 'MBC Infinite Challenge NFT' exhibition will begin from April 13 to May 29 at MBC Smart Center (161 Bongeunsa-ro, Gangnam-gu).

Attention is focused on whether ARTTOKEN, which challenged the digital art platform by linking online art markets and NFT platforms in this exhibition with MBC, can rapidly emerge as a new business model in the domestic NFT art market.

Among the 'MBC Infinite Challenge NFT' projects, the first is an NFT exhibition by artist LAYLAY, inspired by the 'Extreme Part-time Job' episode of Infinite Challenge, titled Infinite Challenge X LAYLAY NFT.

The special feature 'Extreme Part-time Job' from MBC's variety show 'Infinite Challenge' is highly regarded as a legendary episode, having produced countless memorable scenes that brought humor and emotion to the public as 'Infinite Challenge' members challenged extreme part-time jobs.

Through the exhibition, artist LAYLAY presents 20 "Minor Heroes" character NFTs to represent the difficulties of hard part-time jobs and professions across the country.

In these, the 20 heroes characters are depicted solving the hardships of extreme part-time jobs using their unique superpowers.

LAYLAY's 20 Infinite Character NFTs, Extreme Part-time Job X Minor Heroes, will be sold in 10 editions starting from 2 PM on April 13.

The masterpiece, Infinite Champions, featuring all the characters, will be issued as a single NFT and auctioned for one week starting from 9 PM on April 28.

Furthermore, collectors who own LAYLAY's NFTs will be randomly airdropped 20 Infinite Champions special tokens.

The second exhibition focuses on the 'Run with the Money Bag' special episode of Infinite Challenge, which dominated the airwaves in the summer of 2008, and will be held from May 12 to May 29.

This exhibition consists of NFTs by artist Sung Taejin, who has a strong fandom, expressing young unemployed people in an era where dreams have disappeared as 'Tae Kwon V'. Artist Sung Taejin reproduces scenes from the 'Run with the Money Bag' episode by selecting works from his own collection that can serve as a base.

The characters in the works are planned to be reconstructed as Tae Kwon V and Mazinger, equipped with black suits, which are the uniforms of Infinite Challenge members in that episode, and holding money bags.

Source: Discovery(www.discoverynews.kr/news)https://www.discoverynews.kr/news/articleView.html?idxno=779289