IP Commerce & Strategy Unit
ABOUT
We plan the IP, transform it into products, and launch it into the market.
An idea must exist as a structure, not just a concept. We design IP architecture that allows for licensing, commercialization, and content expansion.

A designed IP gains meaning when it meets consumers. We personally plan and produce merchandise, packages, and branding, creating forms that are actually sold in the market.

No IP ends with a single product. Through pop-ups, collaborations, and content planning, we create experiential structures where the IP is consumed repeatedly.

We build structures that allow for consumption across more touchpoints as time progresses.
IP Development
Product Design
Commerce Strategy
Content & Experience
We design the entire life cycle of the IP


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